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  • Big Day for IBM Social Business

    Bill Malchisky  September 12 2012 07:15:00 AM
    Today is when IBM gets to announce some new product enhancements surrounding their analytics and mobile capabilities for their social business offerings. Press announcements, customer success stories, and product information are all making headlines today. Great news for IBM and this ever growing market. Recall that IDC has named IBM --- for the third straight year --- number one for this market segment for business class software. A significant endorsement of the IBM strategy success in this space--from my perspective. The recent IBM Connections 4 product announcement, is also timely and couples nicely with these announcements, as it does offer a lot of nice enhancements (blogged by many in the community, thus, I will avoid redundancy herein, other than offer a single URL below). So, if your business is uncertain of how to embrace fully social business, extend it to your mobile strategy, or commence execution altogether, this is the perfect time to get the information you need and evolve your technical business offerings.

    Here are some useful URLs to help learn more about the IBM Social Business strategy.

    Press Release: IBM Redefines Social Business with the Power of Analytics


    Community Webcast

    The 7 September 2012 Community Webcast Replay (64min 28sec)

    Product Videos

    New! Connections 4 Overview (6min 50sec)
    New! What it means to become a Social Business (1min 39sec)
    Smarter Analytics: With analytics, data reveals new insights and new outcomes

    Customer videos

    LeasePlan (13min 33sec) (Conversations with industry innovators)
    SugarCRM/ RealConnections (8min 14sec) (Conversations with industry innovators)

    Social Business Insights Blog Posts

    Five Minutes with.. Jeff Schick
    Social CRM Moves to Your Business to where your customers are going
    Making Customer and Employee Experiences the Priority

    Useful Business Related Web Pages

    Event Registration: From Liking to Leading
    New Capabilities in Connections 4 More about Connections 4
    Experience IBM Connections site (top 4 features)
    Global IBM CEO Study (referenced in press release)
    IDC Information Graphic

    Three Connections 4 Customer Reference Synopses

    Primerica -- the largest independent financial services marketing company in North America
    • Press Release: Primerica Turns to IBM for Social Business Transformation and Improved Customer Experience
    • Using social software (Customer Experience Suite, Connections 4) to transform the way its 90,000+ independent sales representatives will engage with their 2.3 million policy owners and prospects
    • Financial services firms are constantly evolving amidst increased levels of regulatory scrutiny and competitive pressures. In spite of those issues, firms are beginning to use social technology to improve the client experience and provide the workforce with access to new information, expertise and insight. These institutions are challenged with managing risk and complying with global regulatory policies while transforming into a social business to better service clients and gain a competitive advantage.
    • Primerica Online will help its sales reps quickly access, analyze and share information with clients in order to be more responsive and customer-centric.

    LeasePlan -- one of the world’s leading fleet and vehicle leasing company
    • Using IBM Connections as the foundation for their "LinkedPeople" network across the multi-national company of over 40 subsidiaries, in 30 countries and over 6,000 employees. "LinkedPeople" to capture knowledge from their employees, share that expertise, and "expand their corporate brain"
    • Nearly 800 communities have been formed, 400 blogs, and over 800 forums are all helping the organization decrease the amount of emails sent and received, helping the workforce easily find expertise and saving employees valuable time.
    • A Smarter Planet blog post authored by LeasePlan is scheduled for Friday September 14

    Bayer MaterialScience -- a leading producer of polymers and high-tech plastics
    • Currently uses our social software to facilitate collaboration internally, and they are ready to download the new version for the new email integration capability and analytics functions.

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